Every month at AZIMA I make it a point to meet a few new people in the interactive marketing industry. Each time, I find myself asking them what brought them to AZIMA in the first place! So I’ve decided to video interview these people about why they joined the group and I’d like to share my findings with the rest of you. Every week we will feature a new short video interview so we can get to know others in the association and why they attend the monthly meet-ups.
This week, I’d like you all to meet Sean Coleman, CEO and founder of Orange Slyce, a job board exclusively for Phoenix small businesses and college students.
Keep an eye out for me, and tell your AZIMA story at the next AZIMA monthly social event “Local Search & Review Sites“: featuring Chuck Reynolds & Mat Siltala on August 10th, 2010!
Members and attendees of AZIMA gathered for the first monthly event at our new home, the Hilton Scottsdale Resort. However, that wasn’t the only first of the evening. Arnie Kuenn, Board President of AZIMA, announced to everyone that it was also AZIMA’s first anniversary! The Interactive Marketing Association also formally launched their new and improved website designed as a donation from Gate6. The new site offers many benefits! AZIMA has come a long way in one year, with over 90 members and becoming one of the leading authorities in the Valley on interactive marketing, networking and resources. Happy Birthday! We look forward to many more anniversaries to come.
The July event incorporated a new format, comprised of a panel of interactive marketing experts that provided evaluation, critique, and analysis for local small business websites. The lucky two winners (who were chosen from many online submissions) were: GiftIdeas.com and Wingstofly.com. Not only did the panelists provide their expert evaluations during the event, they also had their suggestions and advice in a written document for the website owners to take home and reference later. It was a great resource, and an impactful way to help grow local businesses. Thank you to all that applied!
Join AZIMA in August, when Chuck Reynolds and Mat Siltala help us grow our businesses using local search and review sites. See you then!
As the Phoenix summer heat rises into the hundreds, the Arizona Interactive Marketing Association strives to take the heat off by reducing its monthly signature social events pricing for students. These social events offer both education and unique networking opportunities for students in Phoenix and the greater metropolitan area who are studying business, marketing, and technology and are interested in entering the digital marketing field post-graduation. The association’s VP of Academics, Jeff Walters, has made it his mission since becoming a founding member of AZIMA in 2009 to ensure that the Valley’s promising students are included and encouraged to attend the monthly events.
All students have received the added benefit of member pricing in the past year, but the association is now providing further student-only discounts. Students will now receive an additional $10 discount on events, allowing them to attend events for only $25. This is a fantastic deal, since events include a light dinner, a beverage, and a full hour of networking as well as a variety of presentations from industry leaders and power-players on key topics at the center of industry growth. In fact, there are still seats available for the AZIMA’s upcoming event on July 13th, Expert Site Reviews where live on-site reviews will be held free of charge and students are welcome to start saving now!
The Arizona Interactive Marketing Association, the Phoenix area interactive marketing association, is renowned for providing top notch educational and social events. At these functions, the association’s growing membership and aggregation of friends gathers to learn about the industry and to network with others in the field. The association has a fantastic lineup for the remainder of its 2010 programming and is proud to be able to continue providing opportunities to the Valley’s growing interactive marketing industry. AZIMA is also pleased to announce that the next 12 months of programming will be held in the beautiful Hilton Scottsdale Resort & Villas hotel in Scottsdale, which offers impeccable accommodations in a beautiful resort-style setting.
Chris Bird, VP of Programming for the Association, announced the change of venue to the association’s membership at its recent June event, remarking, “This new venue will allow us to get back to basics and offer our existing and new members an experience they will appreciate without restrictions and with the ability to enjoy the added catering benefits, better access to Wi-Fi, and new spacious ballrooms that the Hilton has offered.”
The upcoming event “Expert Site Evaluations” on Tuesday the 13th of July will be held at the new Hilton event space located at 6333 North Scottsdale Road, Scottsdale, Arizona, United States 85250 as well as the remaining 2010 AZIMA programs. We hope to see you there, you can register now!
Guest Post By: Rita Rabbani is a media buyer with SheKnows.com. When she’s not driving traffic to SheKnows or managing link building initiatives, she’s glued to Bravo reality shows or in downward dog at yoga class.
Beware…internet marketing will bring out the inner-nerd in you, guaranteed. Yes, I said nerd not dork, geek or even techie. I mean full on mega nerd. Didn’t happen to you? Well, it certainly happened to me. There was a day when all I knew regarding internet marketing was that there was a “thing” called SEO. Fast forward to over 2 years in the industry, and I am a full-fledged, self-proclaimed internet marketing nerd who begins a dinner conversation with, “OMG! Guess what I heard on the news today? BP bought as many oil keywords as possible in Google in an attempt to save face!” Who says that this news headline or even the latest Google AdWords update isn’t a date-approved topic of conversation?
What is most interesting to me about internet marketing is that it is unquestionably relevant to everyday life. Whether it is to develop strategies in order to sway the public’s beliefs regarding the oil disaster in the Gulf or which Bravo Real Housewife of NYC is the most popular (cough…Jill Zarin…cough), internet marketing is prevalent in everyday modern life. It doesn’t matter if you are the Internet surfer creating search trends or the link builder taking advantage of these terms to build his or her website’s SEO. We all influence internet marketing whether we accept it or not. Bring me someone who has never “Googled” something. I can’t even begin to name another field that is responsible for creating a new word in the English language that is used by people in every field! Everyone on the planet is affected by Internet marketing. I find this absolutely fascinating. Big news like, “Matt Cutts says that it’s okay to freely link out and share your website’s ‘link juice’ with other sites!” opens my mind to so many more possibilities as they are simply endless. I believe that Internet marketing is easily the most influential field of the decade. While I may be a self-proclaimed Internet marketing nerd, I bet other people go home at night and discuss how Google, Facebook, Twitter and other Internet platforms. affected their lives, too!
Rewind to 10 years ago when I was in school dreaming of being a mystery author or editor-in-chief for a fashion magazine, I would have rather died than think that my future was becoming a self-proclaimed Internet marketing nerd. However, I’ve come to embrace this. Internet marketing is a part of me; and all friends, family and future dates beware…some form of SEO or PPC is guaranteed to be the next topic of conversation.
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Tags: AZIMA, AZIMA Membership, Sean Coleman
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