Avoiding Social Media Malpractice: When to Use Social, SEO, and/or PPC.

Social media “experts” (and boy are there a bunch of them) are great at talking about talking, but that could cost you your job if it doesn’t translate into hard ROI. While many organizations are directing dollars to social media campaigns, few are measuring results, and those who do often find them disappointing.

If you are wondering how to make social media work —or whether it is a fit for you at all—join us on March 9, as Bill Leake, CEO of Apogee Results, Interactive, offers advice on how to invest your time and dollars profitably. You will learn how to measure social media results, when it makes more sense to choose other channels like SEO or PPC advertising, and when it makes sense to blend the channels.

About the Speaker

William Leake, CEO and Founder, Apogee Search

Bill Leake draws on a deep expertise in both business and marketing to help increase revenues for a wide range of clients. He has been involved in driving provable revenues through Internet marketing techniques since the early 1990s when, as part of the management team at Power Computing, he built the first company to sell $1 million of product over the Internet. As CEO and founder of Apogee Search, he has guided the company from inception to its current position as the largest search engine marketing firm in the Southwest, one of the 20 largest in North America and one of the fastest growing companies on the Inc. 500 list.

Bill also serves as the president of the Austin Interactive Marketing Association, and as the chairman of the SEMPO (Search Engine Marketing Professionals Organization) committee. Bill received an MBA with honors from the University of Texas at Austin and his B.A. from Yale University.

Your first two beverages and light dinner are included!

Location

Tempe Mission Palms
60 East Fifth Street
Tempe, AZ. 85281
www.missionpalms.com
Complimentary Valet Parking for this event!

Time:

6:00 pm Social Hour (two beverages and light dinner served)
7:00 pm Presentation
8:00 pm Wrap up

Members $35
Non- Members $45
At the door $55

Register Now! (and get the reduced rate)

This session will cover the heart of social media marketing with one of the country’s leading experts, Dave Kerpen. By attending this session, you will discover how much better your Facebook and Twitter marketing can be. Dave will discuss:

• Leading Facebook and Twitter business marketing strategies
• Facebook Fan Pages and Twitter pages in detail with page examples
• How to get the most out of your Fan Page via custom tabs and customization
• How to get the most out of your Twitter Page via tweets and techniques
• Tips on engaging with your Facebook Fans and Twitter Followers
• Ads, applications, contests and other Facebook marketing tools

About the Speaker

Dave Kerpen, Chief Buzz Officer, theKbuzz

Dave Kerpen is the CEO of theKbuzz, a social media and word of mouth marketing firm. Dave is one of the leading experts on social media and Facebook marketing. Dave and his work have been featured on CNBC’s “On the Money”, ABC World News Tonight, the CBS Early Show, and the New York Times, and countless blogs. In 2009, Dave spoke at the Specialty Equipment Market Association (SEMA) Conference, Print Services and Distribution Association (PSDA) Conference, and Word of Mouth Marketing Association (WOMMA) Summit.  This past year theKbuzz has expanded, with a new office in Boston and Chicago, and new clients, including Heineken, IMAX, Cumberland Farms, Uno Chicago Grill, Verizon, 1800Flowers.com,  and Stride Rite. Dave now manages the presence of over 150 brands on Facebook, and other social media sites. Dave is proud of theKbuzz’s 2008 and 2009 WOMMIE Award from WOMMA for excellence in Word of Mouth Marketing, but prouder of his two little girls at home– Charlotte and Kate. Find out more about Dave Kerpen and theKbuzz at http://www.thekbuzz.com/.